Yamamori demonstrated its strong commitment to supporting Japanese arts and culture by participating as a sponsor of the Kabuki performance, a prestigious traditional performing art and an important cultural heritage of Japan. The performance was held from 12–13 December 2025 at Rachadalai Theatre, Esplanade Ratchada.

This sponsorship aims to contribute to the preservation, continuation, and promotion of traditional performing arts, making them more accessible to a wider audience. The initiative aligns with Yamamori’s vision of connecting people through food and culture, while actively supporting activities that foster cultural understanding and exchange between Japan and the international community.

The Kabuki performance showcased the distinctive characteristics of Japanese performing arts through refined dance movements, elaborate and magnificent costumes, and the profound storytelling of history and culture. This event marks another important step in the collaboration between the business sector and the cultural arts community, helping to sustain traditional heritage while adapting it to the modern era and inspiring future generations.